An Exploratory Study into Wine Drinking in Bars, Pubs And Nightclubs in the United States By
نویسنده
چکیده
Wine is not only consumed with food, but drinkers are now more often choosing wine by itself while patronizing bars and nightclubs. In the fast growing US wine market, this phenomenon has received little scholarly research. Using both quantitative data from an online survey and qualitative data gathered from a focus group, this study explores how situational factors motivate and influence wine consumption in bars and nightclubs. Suggestions for future research are discussed.
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